Women make up a greater proportion of fair trade shoppers. It is no coincidence that women are often more compassionate. Most of our artisan partners are also women. They often live in houses built from bamboo and mud, and struggle to make ends meet. We have met talented women who were working in factories for $2 a day. They deserve a better life. By buying fair trade, you are helping these women to earn a sustainable income from their skills e.g. hand weaving. It is a known fact that when a woman earns an income, it often benefits the whole family. By supporting our women artisans, you are helping many struggling families to break the poverty cycle. Give these women a fair go.